Saturday, 9 November 2013

Project Concept

The underpinning concept of this project, is centred around the basis that beauty can be found in everything, if sought. It is the aim that the project outcomes will provoke an awareness in the viewer to the beauty in their everyday environment, making them mindful to the potential beauty in everything that they encounter. In addition it is aimed that the viewers take more responsibility in their noticing of the beauty in their environments, that when they are confronted with a mundane scene or landscape that they encounter daily, that opposed to just looking, they begin to see, experience and explore it. 


Walter Benjamin and the theory of Flaneur 

Flaneur is a 20th Century Sociological and aesthetic theory. Originally popularised by German Philosopher Walter Benjamin (1892-1940). Flaneur was a concept that originally applied to rich gentry men who walked the city streets examining and exploring. 

'The Flaneur is free to probe his surroundings for clues, and hints that may go unnoticed by others'. 
(Walter Benjamin)

It is from researching the theory of Flaneur that I have realised that this is what I am requesting of my audience, that they become more aware to the environment that they are in, and have more of a conscious awareness to they beauty that they are being confronted with every day. Aiming to remove the blinkers of society, so that looking can become seeing. 


The Flaneur 

No comments:

Post a Comment